Founder, Ruth Meghiddo, AIA, is a licensed architect in California and a certified permaculture consultant. With over ten years of experience as the founder and owner of Farm Urbana, she is a visionary leader in ecological urban farming solutions and regenerative design. She holds a master's degree in architecture and urban design from UCLA and a master's degree in architecture, cum laude, from the University of Rome, Italy.

 

At Farm Urbana, I applied my architectural design skills to develop Urban Farming by Design, a strategic business model that integrates permaculture design with urban living, bringing nature closer to workplaces and homes. My goal is to create a purpose-driven, regenerative circular economy that reduces waste and pollution, conserves energy and water, and supports a locally responsible, profitable, and sustainable urban farm business.

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It benefits both the community and the environment.

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We challenge organizations to change their perspective: to see the workplace and the environment as interconnected parts of a thriving living system that inspires and energizes human potential. 

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My team and I view urban farming as both a way to grow nutritious food and a way to boost leadership involvement in organizations and city institutions.     

 

By establishing shared farming spaces, implementing educational programs, and practicing circularity, we aim to create communities that are not only self-reliant in food production at workplaces but also resilient in facing challenges.

 
We believe that climate change is everyone’s concern and that workplace urban farming can help make our cities more resilient and prosperous.

 

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