What if you were already that CEO?
- Ruth Meghiddo
- Mar 1
- 2 min read

Your company has been operating a small farm on campus for nearly a year.
It no longer feels experimental. It feels…normal.
You step out for lunch and walk a few minutes toward a place that greets you with a mix of scents: warm cultivated soil, herbs brushed by the sun, vegetables ready to be picked, and the unmistakable aroma of breads and croissants coming from the bakery-bistro. What began as a pilot has quietly become part of daily life.
It’s lunchtime. You pause and reflect on how quickly the space altered the campus's rhythm. What used to be a brief dash to the indoor cafeteria, or a drive off-site, has become a short walk into light and air. The indoor–outdoor bistro fills up. Plates of Mediterranean greens move across tables. Conversations stretch a little longer.
You spot a colleague from another department. On your way over, you pass a trellis full of cherry tomatoes and climbing beans. Someone waves. A quick exchange turns into a thoughtful conversation. Nearby, a walking meeting moves past, two team members deep in discussion. Others linger under a shaded pergola, mid-sentence, mid-idea.
At the counter, today’s menu reflects what’s growing just outside: a Caprese salad made with basil and tomatoes you passed moments ago, seasonal greens, and a strawberry-lemon tart from the morning harvest. Someone pours mint tea. A few minutes outdoors, and the afternoon feels clearer.
As CEO, you start to notice the more subtle shifts.
People are genuinely taking breaks. Departments interact more easily.
Conversations feel less hurried and more personal. Teams come back to work with a renewed focus.
Research shows that for every $1 invested in workplace nutrition, companies often see a return of $2.73 to $3.27 through reduced absenteeism and lower medical costs. By providing fresh, nutrient-dense meals from an on-site farm, the company can monetize the drop in employee sick days.
What started as an amenity has become a signal. A signal that the company cares about health. About the environment. About long-term thinking.
It has become part of the culture.
You also notice what doesn’t show up in spreadsheets right away:
Lower stress. Stronger connection.
A sense of pride in where people work.
A workplace that restores energy rather than only extracting it.
Companies can use financial proxies to value health. For example, green-certified offices have been shown to reduce sick days by up to 30%.
Nutrition, access to nature, and daily exposure to healthy environments are increasingly understood as foundational to preventive health, clarity of mind, and overall performance. When the physical workplace is designed with intention, it does more than house productivity—it actively supports it.
It becomes a living system that reinforces resilience, engagement, and trust.

